PowerPoint is its own worst enemy. The audience has come to hear you, not merely to stare at images on the screen. Build a strong PowerPoint presentation, but make sure that your spoken remarks are more compelling than your text and accompanying pictures. PowerPoint doesn't give presentations. It just makes slides. Remember that you are creating these slides to support a spoken presentation.

Like any good story, your presentation must have a beginning, a middle, and an end. The beginning lets you capture your audience’s attention. The middle gets across "the meat" of your presentation, demonstrating exactly why to buy this product, get excited about a product launch or whatever it is that you are delivering. And the end is critical as you must make sure that you have successfully instilled your message in the minds of your audience.